I threw my white flag up at email a long time ago. I pride myself on not being a Pavlovian slave to phone calls but email? It’s lost the war to instant messaging and social media. My horror stories are many and abound. The time that the bottomless pit called Gmail said full and I decided to delete all emails with attachments larger than 10Mb. Or the time I just looked at the red notification on my iPhone with its 13,000+ unread emails and marked all as read just to make myself feel better… needless to say neither incident leaves proud flag waving as the outcome. Betty Liu’s conversation with Tom Patterson, CEO and the founder of Tommy John undershirts for men brings out perhaps the most novel strategy for success that should be discussed and considered.

She details the conversation here.